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The secret behind Iceland’s success revealed
It has been a kind of riddle for many football fans how tiny Iceland, with a population of just over 330,000, managed to qualify for the European Football Championship in France to be held in June 2016.
LYSI has been running a series of short ads on local television for the past weeks. In each ad a foreign person is asked what he or she thinks could be the explanation for the success. The answers vary quite a bit, as might be expected. Of course we know the right answer at LYSI: Fish oil.
The advertisments have been extremely well received. You can watch the ads by clicking on the link below.